Getting a significant web presence can be a costly exercise, especially if you need a significant website creating from the ground up. However, building the site is only the start of all the expenditure.
To attract new traffic to your website and maintain it, you need a consistent flow of new content for your website. Writing fresh and relevant content for a site is a full-time occupation for many, and it often isn’t realistic for those with other duties to produce weekly postings that might run to a thousand words or more.
Luckily, there are tools sources of free or very cheap content that you can use on a website.
I’m going to talk about content for a website in this article and hopefully at the end of it, you’ll feel ready to conquer the world of content marketing!
Create Graphics Yourself
Ok, I understand that this is not exactly what you expected. In the end, creating content for a website yourself is not what you’re looking for, right?
But trust me, you should know Canva! It’s the easiest and most intuitive graphic design tool you can find.
Canva is a browser-based design tool that makes it easy for non-designers to create great images. There’s also a handy mobile app!
Benefits of Canva:
- Pre-sized social media templates.
- Designer type templates get your graphics started.
- Lots of size and shape options.
- Search for stock images and pay a small fee to use – or use the free stuff.
- Save your images to edit or download later.
- Easy to make multiple, similar graphics from a template.
Do those features sound useful?
Head over to Canva.com. If it’s your first time, you’ll have to set up an account. Don’t worry, you can do it completely for FREE.
Canva also offers PRO account which allows you to access more amazing graphics and templates, create your own templates, resize your projects and many many more.
It costs £10.99/month, but believe me, if you once sign up for PRO account you won’t go back 😉
It’s a must-have tool for any blogger, freelancer or business owner who need to update their content for a website regularly!
Write Content Yourself
The best way to get a free written content for a website is doing it yourself.
Again, this is not the easiest way, as writing is not everybody’s favourite thing to do.
But if you like to write and want to save some money, you should try it. Believe me, it can also be fun!
Capturing readers’ interests with good website content can be really challenging. Most visitors will spend just a few seconds on a web page before deciding what to do next.
Good website writing is the key to beating these odds. Well-written content that’s optimized for the web rises to the top of search results and holds readers’ attention.
Follow these principles to make sure your website content gets the attention it deserves:
Fine, not everybody was born to write.
There are people who are just happy to be published, and they contribute to sites like EzineArticles, where you can find content written about a very wide range of subjects that you can repurpose for FREE.
Currently, the site claims to have just over 500,000 ‘expert authors’ providing a huge selection of work that you can freely use.
The content remains on the EzineArticles.com site where you link to it.
I tested this website and in most cases of quite obscure content it generates quite a lot of potential content. On occasion, the site found articles exactly related to the topic which I was searching for. Not bad!
As you might reasonably expect, the quality of these articles often isn’t the best, and they might well appear on multiple other sites that found them before you – but they are free.
You can use them as a base for your blog post, and make them yours – add what you think is missing or take away what is unnecessary.
EzineArticles isn’t the only source for free articles. Here are others which are popular:
Outsourcing to freelancers is a good idea whether you’re self-employed or running a fast-growing startup and everything in-between.
But if you’ve never considered outsourcing your tasks to freelancers, now’s a better time than ever to give it a try. Fiverr is a great place to start searching for your potential content creator!
With more freelancers working than ever before, finding and working with quality freelancers has never been easier.
For example, Fiverr rolled out Fiverr Business where you can browse a selection of freelancers already vetted for business projects and hire them to support your content marketing strategy.
Working with freelancers is no longer the headache it used to be. Millions of professionals have turned to freelancing as their long-term employment and you, as a business owner or a blogger, can reap the benefits of the growing high-quality freelance talent pool.
Allow Guest Posts on Your Blog
Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites.
However, there is also a big opportunity when you allow others to guest post on your website.
Accepting guest posts is a great way to grow your blog without having to do a ton of work. Guest posters will share their content when it’s published and will subsequently promote your blog. Free marketing! That free marketing can lead to more social media shares and, hopefully, links to your site.
Before accepting others to write guest posts on your blog, consider the following:
Free stock websites (images and videos)
In addition to Canva.com which I mentioned earlier, there are many other websites that offer free graphics – in this case, images and videos.
Sourcing suitable graphics content for a website that isn’t copyrighted can be difficult. But these below resources allow their images to be used freely without consent.
These are just a few of the numerous sites that offer bitmap graphics and photographs which you can use freely. There are many others, too.
Content is Anything that Adds Value to Readers Life
Whether you find guest post opportunities or use free article services, you should take advantage of a whole range of opportunities to provide your website with tons of unique and useful pieces of content.
You may announce that a guest blogger is wanted for your website or act independently, but it’s also crucial to make your material as diverse and engaging as possible by publishing texts with pictures, audio files and videos. Such an approach is a win-win solution to attract more traffic to your website.
How do you source your website’s content? Comment below 😉