You probably ask yourself this question if your current goal is either to develop your new website or redesign the existing one.
I’ve been approached previously by clients who found themselves bound by one of those easy-to-use websites builders for everyone, which you see advertised on almost every platform. If you’re still unsure what I’m talking about, read on.
You may ask, “What do you mean by ‘bound’?”.
Wix and Squarespace are the most popular, easy-to-use website builders, however, this comes with limitations, which I’m going to tell you about in this article.
Now, don’t get me wrong – I think these sites are great when you’re unsure what your website is going to serve as in the future, or you’re just testing grounds.
- You’re not thinking about turning your blog into a profitable business.
- You don’t need your website to expand into E-Commerce store.
- You don’t care that much about flexibility in designing your website.
In this case, Wix or Squarespace will probably be a good choice.
They are both designed to provide you with a basic and relatively cheap (if you’re just starting) website.
The drag-and-drop design is friendly for someone who isn’t a design or tech geek.
However, if we’re talking about a website which is going to be serving as your bread and butter, this is where those website builders fall short.
As a business owner, you have more expectations.
Your website should be cost-effective, easily adjusted for your business’ needs and boundless. This is where WordPress comes handy!
What can WordPress give you that Wix or Squarespace can’t?
If you find yourself thinking about your website’s purpose right now, you should consider those three things:
For every business, especially new, costs are unavoidable. However, opting for WordPress website will save you money in the long run.
Let’s face it, the web builders like Wix or Squarespace seem like an inexpensive option to getting your website out there and avoiding the expense of a web developer. The initial cost will certainly be less – but it will accumulate over the months (and years) as there will be annual or monthly fees to keep the site on the platform.
Cost-effectiveness is by far the best reason why everyone decides to go for WordPress. It is a CMS (Content Management System) that has no hidden costs even if you become a famous blogger or your website considerably increase your revenue.
WordPress doesn’t come with plans or subscription, like Wix or Squarespace, which commit you to some sort of contract. There are also no costs related to additional features, like SEO-plugins, themes, integrations etc.
There is no hassle with WordPress. After the installation is done, you can immediately start using it – cost-free!
WordPress is an open-source platform, which means that their codes are open to everybody to use and customize. So any developer can use WordPress to create their own tools (such as templates/themes or plugins) to share for free or sell to WordPress users.
What does that mean to you?
You can make your business website look exactly the way you want it because there are no drag-and-drop limitations; nobody decided for you where you can place your headline, a button or form! Additionally, there are no restrictions on using only WordPress’ own plugins, like it is in Wix or Squarespace.
What’s more important, you don’t really need to know HTML or CSS to create your WordPress website either. There are tons of plugins and themes available for free which can help you. All you really need is an eye for design and time to create your website.
However, if you’re not fancy learning WordPress yourself, or you simply don’t have time, but you want to benefit from its great features get in touch here. We can assist you, and you won’t break your bank either!
Flexibility of features
If you want a highly customized, personally sculpted site there’s really no competition to WordPress! Trust me, I’ve seen businesses getting stuck with their websites because the easy-to-use builder limited them.
The real problem was not that they couldn’t find a better option, but the fact that the website they created with Wix, Squarespace etc. could not be transferred to another system!
So the design they worked on tirelessly, and which worked for them up to that point, could not be migrated and whatever system they chose, they had to start from scratch.
WordPress, again, doesn’t have these limitations. This makes it not only a flexible option but the long-term best solution. If in the future, you decide to change your domain name or hosting, your WordPress design will still be there for you!
WordPress also allows various functions that you might need for your business, like an availability calendar, a booking system, mailing list integration (AWeber or MailChimp), payment gateways or content marketing plugins like Editorial Calendar, Scribe, MyCurator, Edit Flow, WP Inject, Easy Content Templates.
These may not sound familiar if you’re only starting your business, but trust me they will ultimately matter a lot to your business.
I’m not here to decide for you which system you should use for building your website. It greatly depends on your requirements, budget and purpose of your website.
I only know from experience how many people found themselves limited and desperate for a better option when it was already too late. They either subscribed for a long plan that they couldn’t cancel without losing invested money or designed a website which could not be migrated.
When choosing a website building platform ask yourself those 3 questions:
- Do I plan to turn my website into my full-time business?
- What kind of features I would potentially need in the future? Are they available now in [name of your chosen platform]?
- Do I want to keep paying for plans or subscriptions, which are limiting and get more expensive with time?
Hopefully, I haven’t confused you more than you were at the start of this article.
If you answered the 3 questions above I’m sure you know what’s the best option for your business! At the end of the day, only you know what your business needs.
If you feel like you could benefit from some more information, WordPress website quote or just advice, contact us.